Project Title: ColorKick

Client: Virtue Labs

DESCRIPTION

Every once in a while, Nucleus works with companies outside of the Medical Device and Pharmaceutical/Biotech arena. Virtue Labs has worked with Nucleus to produce a series of videos explaining their revolutionary human protein, Alpha Keratin 60ku, as applied to hair health and vitality.

Color Kick is an additive for hair coloring treatments that prevents damage and transforms healthy hair. Nucleus used a combination of 3D animation with supplied B-roll footage to create an “on-brand” explainer video for Virtue’s website and marketing purposes.