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Sharing of the minds is the secret to our success. Collaboration between our clients and production team members through all phases of a project’s development cultivates informed solutions and award-winning animation.

It all starts with understanding your needs.

Step 1: Discovery

The first step in developing a solution for our clients, is determining what their needs are and if we are suited to meet them. We start with a ‘discovery’ call to learn about the client’s goals, science, intended application, audience, and budget and/or timeline constraints. We share similar works to generate discussion on style and complexity, and walk through each phase of production to level set expectations. The scope, budget, and completion date for the project are discussed during this pre-production, exploratory phase of the project.

A well-laid plan is the foundation for success.

Step 2: Kickoff

When the project proposal has been executed, the fun begins. Our creative and project management leads select the talent best-suited for the project and the team meets with the client to brainstorm on creative direction and set expectations around deliverables. We identify what reference materials, branding guidelines, and/or product files the client will need to provide, and walk the client through the production schedule, which lays out milestones for delivering drafts of the script, storyboard, and animatics. The schedule also accounts for client reviews of each draft and sets a date for final delivery.

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Solutions are rooted in great storytelling.

Step 3: Script

Production begins with our medical writers reviewing the client literature and researching the science supporting the solution, then masterfully writing the narration that tells the story of the animation. As scientific communicators they are experts at ensuring the science is accurate, comprehensible, and told with visual interest. We recommend at least two drafts of the storyboard, incorporating client review feedback into each consecutive draft.

Creativity and experience drive visual impact.

Step 4: Storyboard

Once a client-approved script is in hand, our animators take over production to add imagery to the script, depicting visually what is to be seen on-screen with each line of narration. The style, branding, the 3D models, and scene transitions are developed during this storyboard phase of production. We recommend a black and white, then two additional color drafts of the storyboard, incorporating client review feedback into each consecutive draft.

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Innovation and mastery of our craft brings everything to life.

Step 5: Animatic

Once the storyboard has been approved, our animators develop rough-cuts of the animation, called ‘animatics’. During this phase of development the voice-over talent and music are selected, the narration is recorded, and all of the elements of the animation are set in motion. Colors, textures, lighting, and special effects are fine-tuned with each consecutive animatic. We recommend three animatics, incorporating client review feedback into each consecutive animatic.

Our pride and reputation are in every work we deliver.

Step 6: Final Delivery

The final, approved animatic is delivered as an HD (1080p) video in the client’s desired file format, with the option of a handful of high-resolution stills from video to be used for print/marketing materials. Following delivery of the final, our team follows up with the client on their derivative needs and can provide closed-captioning files (.SRT) to accompany the video, a version of the video with embedded captions, and translated versions of the video as needed.

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